Motto Clear Aligners

The Ask
Launch Motto, a new clear aligners brand from Aspen Dental. Make sure customers know Motto is more affordable than the leading brand and that it gives them the support clear aligner apps don't provide.

The Solution
We created a fun, engaging omni-channel campaign that included CRM, OOH, digital, social media, TV, and more. I wanted to capture an energy that spoke to our younger demographic while stressing our credibility as a national orthodontics caregiver.

The Result
We disrupted the previously-held belief that doctor-directed clear aligner treatment was prohibitively expensive.

Tactics
Print, OOH, Social, CRM, Digital, TV
Skills
Concept development, strategic thinking, brand development, copywriting