After the success of our 2015 campaign - which helped Speedway reach their highest ticket sales in years - we got the call to come up with an integrated campaign for 2016.

With Chicagoland Speedway celebrating its 15th anniversary and hosting the start of the NASCAR championship yet again, we saw a unique opportunity to position the track as a key part of the Windy City's long proud sports tradition. To help build that connection with race fans and experience seekers alike, we came up with "Windy City, Racing City," which paired red star and blue stripe imagery with "Chicago-isms."

In addition to our national TV spot, we delivered a homepage refresh, digital ads, out-of-home pieces and more that captured the full throttle fan experience of a Chicago-style race weekend.