Our assignment was to build a brand campaign for Chicago’s Urban Partnership Bank.
We were tasked with increasing awareness among young professionals and small business owners.

Our team started with the big idea that UPB is a bank that supports King Drive, not Wall Street. And, that led us to the "Our Interest Goes Here" campaign. Building on strong inspiring messaging and dramatic photography, we helped inspire our audience to believe they could achieve financial independence while helping to build up their neighborhood and their city. While UPB has since been acquired, I am proud of the work we did to help them achieve success.