After the initial success of our "Summer's Last Big Party" campaign, we were tasked with creating a TV spot that would generate excitement for the 2016 NASCAR Weekend. We really wanted to show that The Chase is the one Windy City sports tradition that's a four-day experience filled with tailgating, music and speed. And, we inserted clever "Chicago-isms" to connect with the local audience and convince them to come out.

This spot is aired nationally on ESPN, NBC Sports Network and Comcast SportsNet.