Prior to merging all of their truck parts brands under the TRP name, PACCAR had seven different brands. Dynacraft was the name on some of the most critical components of any big rig. Their failure meant loss of time on the road - and income. Knowing that many truckers are ex-military or are close to service members, my art director partner and I knew that these headlines would not be relatable to our audience, they'd also get some laughs.

This print campaign ultimately won us an award from BMA Chicago.